Alan Fletcher’s approach resonated with my team and I, as we were interested in exploring how observation and experimentation could inform our own visual language. Inspired by his sense of play, we aimed to incorporate a similar curiosity-driven process into our work.

Presented is a collection of Fletcher’s work. This visual research informed key design decisions, including our color palette—red, white, and blue—to reference both Fletcher’s British background and his professional work in America throughout the 60s. It also helped guide our choices in typography and recurring visual motifs used throughout the design.

While researching Fletcher, I found that a lot of his work was a love letter to the designers that he respected. This, of course, guided my own work, as I explored ways I could call back to Fletcher's contributions, but in a clever manner.